Not everything is what it seems…

In the latest collection of Sunday Morning, “Little Lies,” the brand continues its exploration of playful design and vibrant aesthetics. The collection features bold colors, unconventional silhouettes, and a whimsical approach to fashion that invites wearers to express their individuality.

Model wearing a white “Little Lies” graphic tee under a fuchsia faux-fur–trimmed jacket with a sculptural twisted-bun hairstyle and pink cat-eye sunglasses, on bright blue background.
Model in a pastel-pink coat with heart-shaped cutouts, black-and-white checkered knee-high boots, holding a retro pink handset.
Model in an iridescent lavender quilted vest and matching micro-skirt, hair styled in twin bubble braids, posed against a pastel-purple backdrop.
No second chances – but lots of personality!
Model poses against a bubblegum-pink backdrop in a white bell-sleeve crop top and tiered pink-and-blue pants from the "Little Lies" collection.
Side profile of model in a deep burgundy faux-leather coat, trimmed with hot-pink faux fur and printed with a subtle handprint detail, set against a sky-blue background.
With a touch of cheeky surrealism, Sunday Morning’s “Little Lies” splashes everyday staples in candy-bright hues and just-off proportions. This reinstates that fashion should be fun, first time.
Model in dark denim jacket and mini skirt trimmed in bright pink faux fur from Sunday Morning, bubblegum-pink backdrop.
Male model in pastel-striped shirt-and-shorts over a pastel print tee, silver loafers, lavender floor.
Close-up of a model in mint-green ruched dress, lifting a black-and-white checkerboard clutch.
A delightfully wonky playground where charm and chaos collide. Meanwhile, sleeves pop, collars curl, and pops of neon seem to sparkle on their own. Each look has its own little secret—some may even shift hue when the lights dip low—though the real magic is in how they invite you to add your own spark.
Model bending in a lavender Sunday Morning "Little Lies" coat with logo print and faux-fur cuffs against a purple backdrop.
Moreover, each piece is hand-crafted in Elena García-Arquimbau Borrás’s studio—there’s only one of each in the world. Because of this, every asymmetrical seam becomes a personal statement, yours alone to wear.
Ultimately, “Little Lies” marks a confident new chapter for Sunday Morning—each piece crafted to celebrate self-expression through subtle imbalance and unexpected detail.
Male model in pastel-print Sunday Morning shirt and scrunched trousers kicking a leg on a light-blue floor.
Catch the collection in person at KeYi’s next market event at Else in Berlin where Sunday Morning invites you to experience the magic of its playful precision firsthand.
CREDITS
Fashion designer: Elena García-Arquimbau Borrás @elen_sundaymorning
Brand: @sunday___morning
Photographer: Tristan Jacob Russell @_rusell_pictures
Hair: Béanne Da Costa @hairtouchedbybe
Make-up: Raquel Suarez @rako.suarez Blair Brachear @blairpaintproject
Models: Jesus Gandolfo @jesus_gandolfo Jiline MÜller @jiline.miller
Lisa Hauschildt @raw.punzel_
Insaf Issoual @ins_isl
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Our next event : ELSE – Berlin – 29.05.2025 – pre sale tickets!